In recent years, relying on the development of technologies such as 5G and IoT, the era of the IoT has arrived. Now, the smart living industry has entered a critical period of development. Housing enterprises, home improvement industry, Internet industry, and home appliance manufacturers have entered the market one after another. How to seize the opportunity to stand out, grow into a big brand in the industry after the market reshuffle, and achieve long-term subject. As an IoT high-tech enterprise that is the standard maker of the smart home industry, what is LEELEN's future development direction? In the increasingly competitive smart home industry, how will it break the situation? Recently, "Maker Space", an all-media entrepreneurship column of Xiamen TV Station's mobile TV, entered LEELEN and interviewed Chen Xuli, the founder and chairman of LEELEN, to explore LEELEN's corporate strength, management approach and transformation path.

After 30 years of continuous struggle, LEELEN has grown into a professional smart home and smart community overall solution equipment and service provider. In terms of enterprise comprehensive strength, LEELEN ranks among the top three in China's building and apartment intercom industry. It is the leading unit and drafting team leader of building apartment intercom international standards, and the drafting unit of building apartment intercom national standards; in terms of enterprise scale, LEELEN has an industrial base with a total construction area of 460,000 square meters in Xiamen, and has more than 10 companies with outstanding performance in their respective fields, 37 branches nationwide, and more than 200 overseas offices; On the one hand, LEELEN has a user base of more than 30 million and a market share of more than 20% in China. In terms of R&D strength, LEELEN has established the IoT Technology Research Institute, which has more than 400 researchers and insists on technological innovation. Currently, it has more than 250 intellectual property rights and 137 authorized patents.

"Chinese people's brains are no worse than foreigners' brains. Not only foreigners can do it, but Chinese people can do it too." This is Chen Xuli's belief in starting a business. In the next 30 years, LEELEN will rely on the LEELEN home service platform to realize the corporate mission of "making people live in a five-star home" with a brand-new LEELEN smart life experience center model. A leap every ten years, LEELEN enhances its brand strength through technological iteration and product innovation, and leads the development of the industry from time to time, but the original intention of "letting people live in a five-star home" remains unchanged.

At present, the smart home industry is entering a period of prosperous opportunities but fierce competition, so LEELEN started the digital transformation, and based on the four platforms of "AIoT, CRM, smart property, and smart community", it has created "Internet, IoT, business services". The "LEELEN Home Service" platform, which integrates three networks into one, provides users with one-stop life services. At the same time, as a support platform for LEELEN smart community and smart home, "LEELEN Home Clothing" empowers LEELEN Smart Life Experience Center in an all-round way.

LEELEN Smart Life Hall creates an immersive interactive experience space of "whole house intelligence" with the business model of "whole house intelligence, home furnishing, and brand direct sales". LEELEN Join hands with more than 50 leading brands in the building materials and home furnishing industry to provide better brands, better prices, and better services to meet the diverse needs of consumers. The products cover the mainstream categories of home furnishing, and are simultaneously launched on LEELEN Mall, which is convenient for users to quickly understand and purchase, realize the new retail experience of offline experience and online ordering, and allow users to enjoy pure home improvement fun. Next, LEELEN Smart Life Hall will be deployed in 2,000 stores, covering first- and second-tier cities across the country. As a brand tentacle, it will extend to more communities and families, provide one-stop smart life services, and become an important benchmark in the industry.